NEXT Concept Lab

Will your new product succeed?
Find out in just 30 days.

Fewer than 40% of new CPGs succeed.* Increase your odds of being one that does by testing your idea(s) before you invest.

The NEXT Concept Lab tests new product ideas in their early stages to understand purchase intent, predict mainstream success and capture participant feedback.

Increase Your Odds of Success

A/B test formats and positioning
Gain insight into purchase intent by segment and geography
Benchmark against 1,500+ new product concepts

What to Expect

Proprietary, statistically validated research
Actionable recommendations in just 30 days
Per concept pricing starting at $2,500

Test Your Concept(s)

Here's how it works:

1		Contact us with your idea or early-stage concept

2		We'll apply quantitative and qualitative research to predict mainstream success and capture participant feedback

3		You'll receive a comprehensive report with confidential analysis, recommendations and sharable graphics

“Gabriella's Kitchen used NEXT to concept test three concepts. The insight that we received gave us the direction we needed to move forward with tweaking or taking our products to market. What really made the tests stand out was the insight provided by the NEXT team both at the outset to succinctly frame our questions and subsequently to help us interpret the data. It was the best use of funds ever put into R&D and we intend to use the service again in future.” ~Margot Micallef, Founder & CEO Gabriella’s Kitchen

Test Your Concept(s)

*AMR Research Study, Innovation in Consumer Products: Performance Distinctions of Innovation Companies (2008).